Chances are if your brand is more than four or five years old, it can probably use a refresh or perhaps even a complete rebrand. The difference between the two can be a minor tweak or a major overhaul to create a whole new look. That can be a difficult choice for you, but in either case, we have the experience to help you make the change you want as inexpensively and as smoothly as possible.
Rebranding Can be a Revolution
Our company went through a complete rebranding about eight years ago, where we changed the logo, fonts, colors and even our tag line to “Packaging That Communicates”. We believed the new logo was more website friendly and the new slogan did a better job of telling site visitors what we do. Keep in mind that we are not a direct-to-consumer company, but our customers are. So, a major rebrand for us did have the same potential down side such as loss of identity, visual recognition, etc.
Over the course of eighteen years, we have helped many companies also make a wholesale change in a total rebrand that includes their packaging. This may result in changes in copy, logos or even new colors. Rarely does it include a change of name but if your company and/or product line have experienced significant changes over time, and your name or slogan no longer truly represents who you are today, anything goes. In 2008, we launched our company offering packaging supplies, but we gravitated to custom packaging products and solutions. So, for us, a rebrand was most appropriate.
Refreshing Is More of an Evolution 
A brand refresh is much more subtle and usually names and tag lines are not changed. Colors are a very important part of a brand recognition, so ink colors are rarely changed in a refresh scenario, but a new color may be added. Can you imagine the Pepsi color not being blue or Coke, not being red? Tweaking can modernize or help create a new, fresh look without changing core identity or losing brand recognition.
How can Salazar Packaging help you accomplish the goal?
We can connect you with an experienced packaging graphic artist or we can work with your artist to make sure the desired end result is achievable. Especially when utilizing flexographic printing, which most of our customers do, there are limitations on how colors can be printed or stacked. After 18 years and helping create millions of boxes, we have a pretty good idea of what can and cannot be done, and how it is going to look at the end. If you are heading in a difficult or high-cost direction, we will let you know before it’s too late. As it has been from the beginning, our unofficial mantra is “no surprises”.
More than anything else we provide you with a level of e-commerce packaging experience that is unmatched in the industry. Thousands of customers served over the course of eighteen years and millions of boxes designed and produced every single year. It does not matter if this is your first attempt at creating new direct to consumer packaging, or if you have refreshing or rebranding on your 2026 to do list, we can be your most valuable partner.
Call us at 630-551-1700 or contact us though this link. We will be glad to help you work through the details, anticipated or new. We also invite you to visit our gallery to see the work we have created for other well-known companies.
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https://www.salazarpackaging.com/the-high-cost-of-your-outdated-e-commerce-packaging-design/
https://www.salazarpackaging.com/bespoke-new-word-same-great-e-commerce-packaging-design/
https://www.salazarpackaging.com/does-your-e-commerce-packaging-align-with-your-brand/
https://www.salazarpackaging.com/four-cost-saving-packaging-tips-from-the-experts/